“True authenticity comes from human connection, making it the most valuable marketing strategy”.
Paulina Cruz – MSM Marketing FIU
Paulina Cruz is a passionate Marketing Coordinator with expertise in Public Relations, Advertising, and Strategic Communication. She specializes in building brands with purpose, ensuring they connect authentically with their audience. With a keen eye for strategy and storytelling, Paulina blends creativity with data-driven insights to enhance brand positioning. Currently, she is pursuing a Master’s in Marketing at FIU, further expanding her knowledge in the ever-evolving digital landscape.
AI is a powerful tool that has benefited countless projects and generated ideas in seconds; however, consumers have a sixth sense for authenticity and quickly disengage when marketing feels too impersonal. In this era of AI-generated content, true authenticity comes from human connection, making it the most valuable marketing strategy.
Paulina believes that artificial intelligence is a powerful tool that enhances efficiency and accelerates idea generation. However, consumers quickly recognize inauthenticity and lose interest when marketing feels overly automated or impersonal.
In the era of AI-generated content, Paulina considers that true authenticity relies on human connection. Brands that prioritize genuine interactions and meaningful storytelling set themselves apart, making authenticity the most valuable marketing strategy.
Paulina Cruz – Marketing Coordinator | Public Relations & Advertising | Strategic Communicator | Building Brands with Purpose.