“Authenticity still comes from real storytelling, genuine interactions, and brand values”.
Romina Bassignana – Master in Marketing FIU
Romina Bassignana holds a Master’s degree in Marketing from Florida International University (FIU) and is a seasoned specialist in social media management. With a deep understanding of digital trends and consumer behavior, she has dedicated her career to helping brands build strong, authentic online presences.
As an expert in digital marketing, Romina explores the evolving landscape of authenticity in branding, particularly in the era of artificial intelligence. Her insights on “Authenticity as a Marketing Strategy in the Age of Artificial Intelligence” will provide a critical perspective on how brands can balance AI-driven automation with genuine human connection to foster trust and engagement in today’s competitive digital world.
“I perceive authenticity in marketing in the age of AI as a balance between technology and human connection. AI can enhance efficiency and streamline processes, but authenticity still comes from real storytelling, genuine interactions, and brand values. Brands need to be intentional about using AI as a tool, not a replacement for human touch”.
Romina opina que la autenticidad en el marketing en la era de la IA radica en encontrar un equilibrio entre la tecnología y la conexión humana. Si bien la inteligencia artificial mejora la eficiencia y optimiza procesos, la autenticidad sigue dependiendo de la narrativa real, las interacciones genuinas y los valores de la marca.
Para Romina, las marcas deben ser intencionales en el uso de la IA, viéndola como una herramienta que potencia la estrategia, pero sin reemplazar el toque humano. La clave está en aprovechar la tecnología sin perder la esencia y la confianza que generan las experiencias auténticas.
Romina Bassignana – Master in Marketing FIU.