“Trust isn’t automated—it’s earned“.
Anthony Miyazaki – Brand Strategist and Marketing Educator
Anthony Miyazaki is a brand strategist and marketing educator with a distinguished career in the industry. As a brand strategist, he has worked with businesses and professionals to develop strong identities, impactful messaging, and positioning strategies that create genuine connections with their audiences. His approach combines creativity and data analysis to build brands that are not only memorable but also sustainable over time.
As a marketing educator, Anthony has dedicated himself to guiding and mentoring professionals and entrepreneurs, helping them understand and apply effective marketing strategies in an ever-evolving digital landscape. His practical and strategic approach enables brands to adapt to market changes and connect authentically with their audiences.
On this occasion, he will share his insights on a crucial topic in the digital era: authenticity and artificial intelligence. In a world where technology is rapidly advancing, how can brands remain genuine and build trust with their audiences? Anthony will explore the balance between technological efficiency and human authenticity, discussing how AI can enhance marketing efforts without compromising real connections with consumers.
“Authenticity in marketing starts with truly listening to your audience and engaging with them in a respectful and empathetic way. The more we genuinely care about our customers, the more authentic we become in serving their needs. AI can help deliver our messages efficiently, but authenticity isn’t about the technology—it’s about the intent behind the message. What we say has to come from a place of honesty and integrity, because trust isn’t automated—it’s earned”.
Anthony Miyazaki believes that authenticity in marketing does not rely on technology but on the intent behind the message. For him, actively listening to the audience and genuinely caring about their needs are key to building real connections and fostering trust. While artificial intelligence can optimize communication, authenticity remains a human value that cannot be automated.
I agree that technology can be a powerful tool, but it cannot replace honesty and empathy in marketing. Public trust is built through messages that reflect real values and consistency in a brand’s actions. AI can help us reach further, but authenticity remains the bridge that truly connects us with people.
